Pokémon 30th Anniversary Video Set to Premiere During Super Bowl LX

The Pokémon Company has announced an exciting kick-off to its 30th Anniversary celebrations. A special 30th Anniversary Video will air during Super Bowl LX on February 8th, 2026 in the United States, marking the first major event of the year-long commemoration.

This video will be followed by a series of reveals and announcements for Pokémon’s 30th Anniversary campaign, including exclusive merchandise at Pokémon Center stores, with more details expected to be shared throughout 2026.

For fans in Australia, it’s worth noting that the Super Bowl airs during the night in US time, meaning viewers will need to stay up late or catch the official video online after it premieres.

The teaser video released so far hints at a nostalgic celebration of Pokémon’s three decades of history, featuring iconic Pokémon from across the series and nods to the franchise’s earliest days. Fans can expect both nostalgia for long-time trainers and surprises for new audiences alike.

As the anniversary year continues, collectors and fans should keep an eye out for limited edition merch, online events, and special promotions tied to this milestone celebration.