Pokémon Store Emifull Masaki to Close on August 17, 2025

After years of welcoming trainers of all ages, the Pokémon Store Emifull Masaki in Ehime Prefecture is officially set to close its doors on Sunday, August 17, 2025.

The Pokémon Company shared the news today, thanking fans for their loyal support over the years. While no official reason was given for the closure, the announcement was made with warm gratitude and a touch of mystery — leaving fans to wonder what might be next for the space or the region.

“Although there is only a short time left until the store closes, all of our staff look forward to seeing you there,” the announcement read.

What Comes Next?

As of now, there has been no confirmation of a replacement or renovation, nor has a new store been announced in the area. Given the recent trend of Pokémon Center expansions and themed store openings across Japan, it’s possible something new is in the works — but only time will tell.

Fans are encouraged to visit the store before its final day and enjoy the familiar atmosphere while it lasts. Whether this closure signals the end of a chapter or the beginning of a new one, one thing is clear: the Emifull Masaki location will be missed.

Questions After Closing?

For inquiries after the store’s closure, customers are asked to contact the Pokémon Customer Support Center:

Phone: 0120-049-725 (Available 11:00–18:00, excluding weekends and holidays)

The Pokémon Company expressed hope that fans will continue to support other Pokémon Center and Store locations across Japan — and perhaps hinted that something fresh could be on the horizon.

Stay tuned, Trainers.