Pokemon Center Japan Unveils Sanfrecce Hiroshima Collab Merchandise

In celebration of the reopening of Pokémon Center Hiroshima, The Pokémon Company has teamed up with local soccer club Sanfrecce Hiroshima for a new and exclusive merchandise collection.

The limited-edition line will be available starting August 14, 2025, and is packed with purple pride, blending the club’s iconic color scheme and crest with beloved Pokémon like Pikachu, Teddiursa, and Ursaring.

What’s in the Collaboration?

This sporty, regional collab includes a variety of gear designed for both kids and adult fans of Pokémon and Sanfrecce Hiroshima:

• Towel Scarves – Featuring Pikachu in Sanfrecce gear alongside the club’s logo
• T-Shirts – Decorated with cute Pokémon in game-day poses
• Kid-Sized Caps – Adorned with Pikachu ears for the ultimate fan look

All items proudly showcase Sanfrecce Hiroshima’s purple team color, creating a fun fusion of sport and Pokémon culture.

A Special Way to Celebrate the Reopening

This collaboration marks the return of the Pokémon Center Hiroshima, which has been closed for renovations. With this relaunch, fans in the region get a chance to celebrate both their local pride and Pokémon love in style.