“Start a Relaxed Life Campaign” Kicks Off at Pokémon Centers Nationwide
To celebrate the upcoming release of the Nintendo Switch 2 game Pokoa Pokémon on Thursday, March 5th, 2026, The Pokémon Company is launching the “Start a Relaxed Life Campaign” at Pokémon Centers and Pokémon Stores across Japan.
Campaign Details
The event runs from Saturday, February 7th to Tuesday, March 31st, 2026, and invites fans to begin their “laid-back life” with Pokémon through a fun in-store activity.
During the campaign, visitors who find and share the secret keyword with store staff will receive a Pokopoke Town Building Sticker—a collectible item perfect for decorating your planner, notebook, or gaming space.
How to Participate
- Pick up a tip sheet at participating Pokémon Centers or Pokémon Stores. The sheet contains advice for starting a relaxed life, but part of it is intentionally smudged and unreadable.
- Discover the hidden keyword by piecing together the clues. Hints are hidden in stores and on the Pokémon Center Online product page for Pokoa Pokémon.
- Tell the staff the keyword to receive your Pokopoke Town Building Sticker.
This interactive campaign encourages fans to explore Pokémon Centers while engaging with the whimsical world of Pokoa Pokémon.
Important Information
- Participating stores: Pokémon Centers and Pokémon Stores nationwide
- Note: The campaign is not available at Pokémon Center Online, Pokémon Center Branches, Pokémon Cafes, or Pikachu Sweets by Pokémon Cafes.
- Gift period: February 7 – March 31, 2026
- Gift contents: Pokopoke Town Building Sticker
- Limitations: One sticker per person per day; while supplies last
⚠️ Precautions: The sticker is not for sale, may differ from the promotional images, and should not be applied to skin or ingested. Some stores may have modified hours or entry restrictions. Campaign details may change without notice.
Fans are encouraged to visit early and often to secure their stickers and enjoy the playful spirit of starting a “relaxed life” with Pokémon.
