U-Treasure Celebrates Pokémon’s 30th Anniversary with Stunning Luxury Necklace Collection
Pokémon’s 30th Anniversary celebrations continue with another premium collaboration, as Japanese jewellery company U-Treasure has unveiled a beautiful new range of commemorative necklaces featuring some of the franchise’s most beloved Pokémon.
Known for creating high-end Pokémon jewellery, U-Treasure’s latest collection includes Pikachu, Magikarp, Ditto, and Snorlax, with each necklace available in both Sterling Silver 925 with Yellow Gold plating and luxurious 18K Yellow Gold editions.
A Premium Tribute to 30 Years of Pokémon
Each necklace has been carefully crafted using a detailed three-dimensional design, giving every Pokémon a sculpted appearance that stands out from traditional jewellery.
Adding to the anniversary theme, every necklace includes a small charm positioned at the back of the chain, engraved with the official Pokémon 30th Anniversary Pikachu logo.
The presentation is equally impressive, with every necklace arriving in a special commemorative jewellery box alongside an exclusive cleaning cloth decorated with Pokémon’s 30th Anniversary artwork.
Five Elegant Designs
The collection includes five unique necklaces:
- Pikachu Necklace
- Pikachu & Poké Ball Necklace
- Magikarp Necklace
- Ditto Necklace
- Snorlax Necklace
Each design captures the personality of its featured Pokémon while maintaining an elegant style suitable for everyday wear or display as a collector’s item.
Premium Materials
Every necklace is available in two finishes:
- Sterling Silver 925 with Yellow Gold Plating – ¥33,000
- 18K Yellow Gold – prices vary depending on the design.
The luxury gold editions include:
| Necklace | 18K Yellow Gold Price |
|---|---|
| Pikachu | ¥429,000 |
| Pikachu & Poké Ball | ¥286,000 |
| Magikarp | ¥390,500 |
| Ditto | ¥495,000 |
| Snorlax | ¥990,000 |
The Snorlax edition is the centrepiece of the collection, with its nearly ¥1 million price tag making it one of the most premium Pokémon jewellery items ever released.
Pre-Order Information
Reservations are now open through the U-Treasure Online Shop.
Reservation Period
July 10 – August 14, 2026 (11:59 PM JST)
At this stage, U-Treasure has not confirmed whether the necklaces will receive a general retail release after the reservation period ends, making pre-order the safest way for collectors to secure one.
The necklaces are also available through U-Treasure’s Ikebukuro and Shinsaibashi concept stores in Japan.
Pokémon Jewellery That Truly Feels Special
U-Treasure has become famous for creating some of the most luxurious Pokémon merchandise on the market, producing everything from engagement rings and wedding bands to watches, necklaces, and fine jewellery inspired by the Pokémon universe.
Rather than simply printing Pokémon onto accessories, the company creates wearable pieces that blend premium craftsmanship with subtle nods to the franchise, making them popular with both collectors and fashion enthusiasts.
My Thoughts
As someone who’s visited Japan, I have a bit of a soft spot for U-Treasure. I actually went into their store in Shinjuku back a few years ago.
I was lucky enough to pick up their Mew sitting on a Poké Ball necklace on my trip, and it’s genuinely one of my favourite Pokémon collectibles. The craftsmanship is incredible, and the quality is far beyond what you’d expect from licensed merchandise.
Seeing them release another anniversary collection like this is exciting, and if these new necklaces are anything like the one I own, fans are in for something truly special.
