The Pokémon Company Teases Mysterious July 2025 Pokémon Direct
A new wave of speculation is sweeping through the Pokémon community after The Pokémon Company released a teaser for its upcoming Pokémon Direct, set to air on July 22, 2025, at 9PM JST.
Pikachu Behind the Booth
The teaser image shared across official platforms shows Pikachu standing in front of a DJ booth, with a cryptic caption in Japanese that reads:
“Pikachu is preparing something.”
While the teaser offers no direct information about the content of the broadcast, fans have been quick to theorise what this “something” could be.
What Could Be Coming?
Speculation ranges from the reveal of a new mainline title to a remake or revival of a classic game. With Pikachu being front and centre in the teaser, many are wondering if the focus could be on a more character-driven or nostalgic release.
Some popular fan guesses include:
- A remake of Pokémon Channel, the quirky GameCube title centered around Pikachu and TV interactions
- A new spin-off featuring Pikachu in a more interactive or media-based setting
- A rhythm/music-based game, given the DJ setup
Of course, others are holding out hope for announcements related to Gen 10, a new Let’s Go title, or even Pokémon Mystery Dungeon.
When & Where to Watch
The Pokémon Direct will go live on July 22nd at 9PM JST (that’s 8PM AWST / 9:30PM ACST / 10PM AEST). It will be streamed via The Pokémon Company’s official YouTube channel, so fans around the globe can tune in live.
