Pokémon 30th Anniversary Merchandise Now Available on Pokémon Center Online US
The Pokémon Company has released the first official merchandise wave celebrating the franchise’s 30th Anniversary, and fans can now purchase the items through the Pokémon Center Online Store.
This marks the beginning of what is expected to be a year-long celebration for Pokémon, which first launched in 1996 with Pokémon Red & Green in Japan.
30th Anniversary Logo
The collection features a brand-new anniversary emblem: a Pikachu face logo where its iconic cheek spots have been replaced with the numbers “3” and “0.” The design appears across almost every item in the lineup and is likely to become one of the main visual themes throughout the anniversary year.
What’s Included in the Collection
The initial merchandise drop focuses on everyday wear and collector accessories, including:
- Clothing and apparel
- Pokémon Trading Card Game accessories
- Bags and lifestyle items
- General collectibles and fan goods
Many of the items prominently display the anniversary logo, while others feature classic Pokémon artwork, leaning heavily into nostalgia for longtime fans who grew up with the early generations.
A Big Year for Pokémon
This release is just the first step in the Pokémon 30th Anniversary campaign. The company has already teased additional announcements, events, and limited merchandise throughout 2026, including special promotions tied to Pokémon Day and other major celebrations.
Collectors should keep a close eye on the Pokémon Center store — anniversary merchandise historically sells out quickly, and future waves are expected to expand into plush toys, collaborations, and commemorative items.
With celebrations only just beginning, 2026 is shaping up to be one of the biggest years in Pokémon history.
